Author:Bedbury, Scott,Fenichell, Stephen

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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

By: Bedbury, Scott,Fenichell, Stephen

Price: $4.50

Publisher: Penguin Books: February 2003

Seller ID: 20328

ISBN: 0142001902

Binding: Paperback

Condition: Used - Very Good