Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

By: Ariely, Dan

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Condition: Used - Good



"A marvelous book... thought provoking and highly entertaining."
--Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
--George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
--New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.

Title: Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

Author Name: Ariely, Dan

Categories: Business & Economics,

Publisher: Harper Perennial: April 2010

ISBN Number: 0061353248

ISBN Number 13: 9780061353246

Binding: Paperback

Condition: Used - Good

Seller ID: 1076